In 2014, Uber’s office in Lyon, France, unveiled what’s now the ride-hailing company’s most infamous ad campaign: pairing “hot chick” women drivers with passengers for a 20 minute trip. The promo video, with close-ups of women’s breasts strapped under seat belts, was taken down as soon as Uber’s headquarters caught wind of it. “It was […]
Uber's hundreds of freewheeling outposts fueled its growth but also caused headaches
Venture Beat - 26 Jun 2016 11:16
In 2014, Uber’s office in Lyon, France, unveiled what’s now the ride-hailing company’s most infamous ad campaign: pairing “hot chick” women drivers with passengers for a 20 minute trip. The promo video, with close-ups of women’s breasts strapped under seat belts, was taken down as soon as Uber’s headquarters caught wind of it. “It was […]
Share this Article
Recommended